We ignite growth by connecting public companies with retail investors globally

ASX News
Coverage

Comprehensive coverage of ASX announcements, ensuring timely and effective communication to potential investors. Detailed coverage of ASX announcements, offering deeper insights into the implications and significance of these updates for investors.

Sophisticated Investor Lead Generation and Engagement

Harnessing Advanced Analytics for Strategic Growth

Through advanced analytics and market insights, we pinpoint high-net-worth individuals and entities interested in strategic investment opportunities. Our comprehensive lead-generation strategy is multifaceted, aiming to attract and engage elite investors with lucrative prospects.

Building strong, enduring relationships with investors is central to our approach. We prioritize continuous engagement by providing regular updates, exclusive insights, and strategic advice. This ensures that investors feel valued, well-informed, and eager to participate in opportunities aligned with their interests.

Compelling Video and Written Story Creation for Effective Communication

Strategic Content Delivery for Maximum Impact

At The Market Link, we refine your communication strategy, ensuring every piece of content, whether video or written, is impactful, timely, and precisely distributed to your target audience. Our creative professionals excel in producing high-quality videos and stories that deeply resonate.

From concept to production, we handle every aspect, ensuring alignment with your objectives. Whether it’s compelling promotional videos, engaging corporate presentations, or captivating social media stories, each piece is visually stunning and educationally impactful. We focus on content marketing and thought leadership, providing valuable insights and expertise to build strong relationships with your audience.

Effective communication is paramount to us. Our services enhance your strategies, making your messages clear, impactful, and relatable. Through carefully crafted content, we simplify complex ideas, ensuring your audience understands and connects deeply with your brand.

Email Campaigns and Targeted Segmentation

Aligning Your Objectives with Our Expertise

Through our strategic partnerships, we unlock the potential of email marketing for your campaigns. Gain access to a wide array of investor lists, including accredited/sophisticated investors, general investors, press release subscribers, content enthusiasts, and sponsorship opportunities.

Our email lists offer advanced segmentation options, allowing precise targeting based on factors such as investment history, interests, and engagement levels. This ensures that your messages resonate with each recipient, driving higher engagement and conversion rates.

With our data-driven approach, you can monitor the performance of your campaigns in real time, enabling you to make informed decisions and achieve tangible results efficiently.

Strategy
& Campaign Management

Our adept team is committed to ensuring the success of each campaign. With their experience, they proactively oversee every aspect of a client’s program, covering strategy definition, deliverable creation, execution and performance review.

Native Content Integration

Engaging with Native Content that Resonates

Our native content placement service seamlessly integrates your brand into relevant, high-quality articles and video content, enhancing user experience and engagement. By matching the style and format of the platform, our native ads provide value without disrupting the audience, resulting in higher engagement rates, better ad recall, and improved brand perception. Elevate your marketing strategy with adaptable, credible, and effective native content that resonates with your target audience.

Digital Advertising and Retargeting: Continuous Connectivity

Extending Your Reach Across Platforms

At The Market Link, we understand that a successful marketing campaign hinges on regular touchpoints to achieve conversion. However, the foundation of success begins with access to quality data, enabling you to construct the perfect investor profile for targeting. Using advanced technology, we capture and analyze investor data meticulously. This allows us to gain profound insights into investor behavior, preferences, and market trends.

With this data, we refine our strategies and offerings to consistently meet investor needs and adapt to market conditions. Employing sophisticated algorithms, we implement a strategically creative multi-channel method of engagement to effectively deliver your message to the right audience. Our comprehensive consultation services, including digital ecosystem optimization and personalized advisory, ensure your marketing efforts are optimized across platforms, maximizing your campaign’s impact.

Moreover, we utilize this data to target investors across third-party platforms, including various social media channels such as Meta, TikTok, Google, LinkedIn, Reddit, and X. This ensures that your message reaches potential investors wherever they engage online, enhancing your campaign's reach and effectiveness across diverse digital landscapes.

A comprehensive and timely financial news platform, providing the latest on capital markets in Australia and Canada. Committed to delivering insightful analyses, actionable news, and breaking stories, The Market Online empowers investors with what’s needed for informed investment decisions.

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Gain unparalleled access to Australia’s largest online community of investors with HotCopper. As the leading platform for financial discussions and market insights, HotCopper connects you with a vast network of engaged and informed investors who are actively seeking the latest investment opportunities. The email lists feature subscribers who are passionate about the stock market, keen to stay updated on market trends, and ready to make strategic investment decisions. Whether you’re looking to promote financial products, attract new investors, or enhance your brand’s visibility, partnering with HotCopper ensures your message resonates with the right audience.

Visit HotCopper   >

As the largest community of investors in Canada and one of the largest in North America, Stockhouse offers you a variety of sophisticated ways to reach your target investor. Through their use of data-enhanced tools, you can unlock unparalleled access to a highly targeted and engaged investor audience. As one of the most trusted platforms in the financial community, Stockhouse offers you the unique opportunity to connect with informed and active investors who are constantly seeking new investment opportunities. By leveraging Stockhouse’s credibility and extensive reach, you can enhance your marketing efforts, drive higher engagement rates, and achieve superior ROI. Don’t miss out on the chance to elevate your marketing strategy with Stockhouse’s premium investor network.

Visit Stockhouse   >

Josh Franken

Director, Business Development

With over a decade of expertise in business development, strategic partnerships, financial analysis, and digital marketing, I specialize in connecting public companies with investors. My dedication to staying ahead of digital marketing trends ensures I remain an invaluable asset in driving successful investor engagement strategies.

Doug Steinhobel

Manager, Business Development

I am performance-oriented, with an exceptional 20-year digital marketing and advertising career. My strategic and analytical approach to problem-solving enables me to connect public companies with investors effectively. I excel at identifying and capitalizing on emerging marketing trends and opportunities, driving successful outcomes and growth.

What if your story reached millions of investors?

REQUEST A CUSTOM MARKETING STRATEGY

ASX News
Coverage

Comprehensive coverage of ASX announcements, ensuring timely and effective communication to potential investors. Detailed coverage of ASX announcements, offering deeper insights into the implications and significance of these updates for investors.

We are not sure where and how to focus our marketing efforts

Effective investor marketing campaigns require a strategic, multi-media, and multi-channel approach. Companies must establish a strong presence on relevant social platforms/websites and implement tailored strategies for each, ensuring consistent and continuous messaging.

How we do it:

• Our team of digital experts analyzes the performance through advanced A/B tested marketing strategies and tactics
• Based on performance we make adjustments to ensure maximum exposure
• Maximize ROI by driving down the cost per view, click, lead and engagement

There is too much choice and managing digital campaigns is too time consuming

Running digital campaigns can be overwhelming. We understand the challenges of managing and optimizing them. That's why our all-in-one services take the workload off your hands, so you can concentrate on growing your business.

How we do it:

• A dedicated Account Manager will expertly handle all aspects of your campaign
• Full range of marketing solutions - no need to manage multiple vendors
• Save time and money

Strategy
& Campaign Management

Our adept team is committed to ensuring the success of each campaign. With their experience, they proactively oversee every aspect of a client’s program, covering strategy definition, deliverable creation, execution and performance review.

My company isn’t converting after we have identified targeted investors

We refine communication strategies to make your content - whether video or written – impactful and precisely targeted. Our creative team produces high-quality, relatable material that simplifies complex ideas, helping you build strong relationships with investors and drive conversions.

How we do it:

• Full video production from social shorts to corporate films
• Expert-written articles and thought leadership
• Press release distribution and display ad creation

My company isn’t generating enough retail investor buying

Successful engagement and conversion with retail investors requires access to advanced data analytics to identify and target the right investors followed by continuous connectivity and targeted messaging across multiple platforms.

How we do it:

• Access to over 12 million investors around the globe.
• We develop data driven strategies that analyze investor behavior, preferences and market trends.
• Convert targeted investors into shareholders.

$145.2 trillion

The projected size of the global retail investing market size by 2027.

61 percent

The amount of global assets under management that retail investors are expected to account for by 2030.

31 percent

The percent of all investors that are adopting self-directed online investing.

34 percent

The amount of retail investors that have made an investment change because of social media content.

Over 30 different products and services to create custom marketing campaigns.

Access to 12 million active and engaged investors globally.

Propriety technology to analyze online investor behaviours and interests.

Over 30 years of experience building successful marketing campaigns.

Multi-channel approach to access investors in any market. 

Dedicated account manager to expertly manage all aspects of your campaign.